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Datalogix and LiveRamp Sign Multi-Year Agreement

LiveRamp, an Acxiom company, and Datalogix announced an expansion of their partnership, which now runs through the end of 2017. Under the terms of the agreement, Datalogix will continue to leverage LiveRamp as an important partner for data onboarding services used to connect its syndicated and custom segments and its clients’ first-party data assets to digital media.  “LiveRamp has been ... Read More »

Acxiom Completes LiveRamp Acquisition

Connects the Entire Marketing Ecosystem Acxiom® has completed its previously announced acquisition of LiveRamp, Inc., a leading service for onboarding customer data into digital marketing applications.  Together, Acxiom and LiveRamp become the industry-leading solution for bringing offline customer data online with better matching, more connectivity and faster onboarding.  The combination accelerates Acxiom’s vision of a connected ecosystem that delivers true ... Read More »

Acxiom to Acquire LiveRamp

Acxiom® (Nasdaq: ACXM) announced that it has entered into a definitive agreement to acquire privately held LiveRamp, a leading service for onboarding customer data into digital marketing applications, for approximately $310 million in cash. Through the acquisition of LiveRamp, Acxiom will expand its capability to bridge the gap between offline data and the rapidly growing universe of online marketing applications ... Read More »