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Harte Hanks Announces Executive Leadership Change

Harte Hanks, a leader in developing customer relationships, experiences and defining interaction-led marketing, announced the appointment of Douglas C. Shepard as interim President and Chief Executive Officer, effective immediately. Mr. Shepard, the company’s Chief Financial Officer, succeeds Robert A. Philpott, who has stepped down as President and CEO, as well as from the Company’s Board of Directors, to pursue other ... Read More »

Harte Hanks Announces the Sale of Its B2B Research Businesses

Harte Hanks announced it has entered into a definitive agreement to sell its B2B research businesses, Aberdeen Group and Harte Hanks Market Intelligence, to subsidiaries of Halyard Capital.  The company intends to use the proceeds from the transaction to support its strategic development.  Aberdeen Group and Harte Hanks Market Intelligence represented less than 5% of Harte Hanks’ total 2014 revenues.  The ... Read More »

Harte Hanks Acquires 3Q Digital, Inc.

Harte Hanks announced the acquisition of privately-owned 3Q Digital, Inc., a leading digital marketing agency, adding pace towards achieving Harte Hanks’ strategic goal of leadership in customer interaction. The transaction closed on March 16, 2015. Under the terms of the definitive agreement, Harte Hanks paid an initial sum with additional consideration payable upon the achievement of challenging performance goals over ... Read More »

Harte Hanks Appoints Rick Carbone as SR VP Operations

Harte Hanks has announced the appointment of Rick Carbone to the position of Senior Vice President of Operations of its Customer Interaction division. In his new role, Carbone will lead a team delivering the services that drive increased levels of customer engagement for Harte Hanks’ clients.  Under Carbone’s lead, the Operations team will support clients with effective and consistent delivery of marketing insight, strategy and ... Read More »

Harte Hanks Q3 2014 Revenues Flat

Harte Hanks third quarter 2014 revenues of $134.1 million were relatively consistent with the $135.0 million of revenues in the same quarter last year. Customer Interaction revenues were $121.1 million compared to $121.3 million in the same quarter last year. Within Customer Interaction, our Financial Services vertical grew from increased credit card solicitation and home equity loan generation activity. In ... Read More »

Harte Hanks Appoints New Members to Senior Leadership Team

Harte Hanks has announced the appointment of two executives to its senior leadership team: Brian Dames to the position of Chief Marketing Officer and Joseph Voica to the position of Senior Vice President of Sales.  Dames most recently served as Executive Vice President of Customer Solutions. Voica joins Harte Hanks from MasterCard Worldwide. Voica brings to his new role at ... Read More »

Harte Hanks Reports Q4 2013 Revenues Declined 3.5%

Harte Hanks (NYSE: HHS) reported fourth quarter 2013 revenues of $152.2 million compared to $157.8 million in the same quarter last year, a 3.5% decrease.  The decline in revenues was primarily driven by a 13.6% decline in our Retail vertical due to clients making mail format changes.  In addition, several of client segments in the technology industry continue to struggle, ... Read More »

Harte Hanks Announces New Branding and Website

Harte Hanks (NYSE: HHS), announces the launch of its new brand identity and corporate website.  The marketing landscape has changed substantially over the past few years and Harte-Hanks felt it was time to reflect it in their website.  Perhaps it was the new CEO who wanted to start off with new wallpaper. “We’re proud of the multi-year client relationships we have with ... Read More »

B2B Prospecting Data just Keeps Getting Better

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.  B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and  job role/title. But new research indicates that B2B prospecting data is much more detailed these ... Read More »

Harte Hanks Q3 Revenues Down 4.3%

Harte Hanks revenues decreased 4.3%, reflecting the continued volatility and uneven recovery in the global economic environment.   The company stated that it saw revenue decreases in virtually all industry verticals due to decreased marketing activity. The challenges facing the global technology industry are well documented and this was reflected in its technology vertical decreasing 6.9% compared to 2012, driven primarily ... Read More »

Harte-Hanks Q2 2013 Revenues Flat

Harte-Hanks, Inc. (NYSE: HHS) reported second quarter 2013 diluted earnings per share from continuing operations of $0.13 on revenues of $188.3 million (versus $189,6 of prior year period). Total revenues decreased 0.7% driven by a decrease in Direct Marketing revenues of 1.9%, partially offset by an increase in Shoppers revenues of 2.8%.  Direct Marketing results reflect the impact of our ... Read More »

Business Information: What Grows and What Does Not?

This is BIIA’s latest update on 2012 revenue growth based on the latest annual reports.  We have mapped the individual growth rates of major business information suppliers against Outsell’s growth estimates for 2012.   Outsell’s Credit & Financial Information segment grew by 6% to US$ 55bn. The company information segment grew by 6% to US$ 5bn.  The Outsell growth benchmark of ... Read More »