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Epsilon Partners With TransUnion to Introduce Auto Insurance ValueScore

New Prospecting Solution for Auto Insurance Marketers Enables Them to Find Their Best Prospects both Offline and Online Epsilon announced the launch of Auto Insurance ValueScore.  In partnership with TransUnion, Auto Insurance ValueScore enables marketers to target new auto insurance prospects who are most likely to resemble their most valuable existing customers. A household marketing indicator that solely ranks prospects ... Read More »

U.S. Senate Says Data Brokers “Operate Under a Veil of Secrecy”

A Senate commerce committee hearing last week revealed that data brokers are selling increasingly sensitive information, including lists of rape victims sold for 7.9 cents per name, and genetic disease sufferers. Companies can use those details to change what offers they make to consumers and change the prices they charge for products. Companies that create data dossiers on consumers are tapping new technologies to unearth ever ... Read More »

Data Security in Peril: Sony Online Gaming Network Data Breach

Sony announced that customer data of 70 million of its gaming network had been stolen.  Data elements affected are names, passwords, and e-mail addresses.  It appears to be the largest privacy breach of its kind.  Sony notified its gaming network customer only 6 days after it had closed its PlayStation Network.  It disclosed last week that it had shut the ... Read More »