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Oracle to Acquire Cloud-Based Data Platform BlueKai

Oracle announced that it has signed an agreement to acquire BlueKai, the cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with information about targeted audiences. BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation in order to deliver orchestrated and personalized customer interactions across all ... Read More »

Oracle Acquires Software Maker Eloqua for $810 Million

Oracle Corp. agreed to buy Eloqua Inc, a maker of marketing automation software that listed on the Nasdaq in August, for about $810 million, underlining Oracle’s efforts to drive growth through cloud-computing services. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow.  More than 1,000 clients rely on the marketing automation power ... Read More »