Home » Company » Demandbase

Demandbase

Apptus Technologies Joins Demandware LINK

As part of its expansion strategy, the Swedish software provider Apptus Technologies announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform.  Through the LINK Technology Partner Program, Apptus Technologies has developed a pre-built integration between Apptus eSales and ... Read More »

Demandbase Introduces Sales Accelerator on Salesforce AppExchange

Demandbase receives investment from Salesforce Ventures, salesforce.com’s corporate investment group Demandbase announced the launch of a new application on the Salesforce AppExchange, Demandbase Sales Accelerator. Built expressly for B2B sales and marketing teams, Sales Accelerator automatically pushes critical account insights harvested from advertising and web site traffic into the Salesforce1 Platform. By converging these disparate data sets, Sales Accelerator helps bridge ... Read More »

Demandbase Expands Operations

Demandbase, Inc. announced the expansion of its East Coast headquarters in New York City, a new European cloud infrastructure and the addition of two senior level executives.  The two new senior executives: Frank Matticola, Vice President of Media Sales, and Tat Ng, Senior Vice President of Engineering, join a workforce that has grown by more than 50% in 2014. These ... Read More »

Demandbase Debuts B2B Marketing Cloud

Campaign tracking monitors ROI for individual accounts across the funnel. Demandbase introduced the B2B Marketing Cloud, a subscription-based platform that the company claims is the first to tie acquisition costs for target accounts to revenue.  The cloud’s centerpiece, Performance Manager, is a dashboard that allows marketing executives to view campaign performance for individual accounts across the sales funnel. “We have ... Read More »