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Yellow Pages (YP) Expands Digital Advertising Portfolio for National Brands, Announces Retargeting for Online Display

YP, the largest local ad platform in the U.S., aims to empower advertisers to turn insights into action by applying retargeting capabilities, powered by DataXu, to its 70 million “doers” using search history to identify and connect brands with a qualified audience across the web.  YP offers retargeting for online display advertising, to enable advertisers and agencies to extend their ability ... Read More »