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Digital Media: “The Age of Curation: From Abundance to Discovery”

Bain & Company has conducted a global survey measuring how people consume culture in the form of digital media—video, music, e-books and video games.  For our members who are interested in consumer behavior concerning digital media and devices we recommend to read this report.  The following is an excerpt of the Bain report. By surveying more than 6,000 consumers in ... Read More »

Reinventing Content: Internet-connected Devises should be Present in 60% of Households by 2014

Internet-connected televisions, consoles, over-the-top (OTT) boxes and tablets could be present in 60 percent of households by 2014, according to a survey conducted by Bain & Company, adding a new chapter in the “permanent revolution” that is shaping the media, entertainment and cultural landscapes. The survey of 3,000 consumers in the US, Europe and Asia suggests strong interest in what ... Read More »

Putting Social Media to Work Leads to Greater Customer Loyalty

Despite the proliferation of corporate Facebook pages and Twitter accounts during the last couple of years, most businesses still effectively remain on the sidelines.  The gap between the early adopters and those waiting to take the plunge has actually widened.  While the average billion-dollar company spends $750,000 a year on social media, according to Bain & Company analysis, some early ... Read More »