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Adobe, Nielsen Form Digital Content Analytics Alliance

Adobe and Nielsen have formed a partnership that aims to track content and engagement metrics across multiple Internet protocol devices ranging from desktops to smartphones to tablets to TV and game consoles so chief marketing officers can get to one source of the truth. The effort combines one of the leading keepers of digital content ratings with Adobe’s analytics platform. ... Read More »

Adobe Data Breach More Extensive Than Previously Disclosed

According to Reuters, Adobe Systems Inc reported on Oct. 29, 2013 that the scope of a cyber-security breach disclosed nearly a month ago was far bigger than initially reported, with attackers obtaining data on more than 38 million customer accounts. The company disclosed the breach on October 3, stating attackers took credit card information and other data from nearly 3 million ... Read More »

Adobe Adds Cross-Visit Analytics

US Software giant Adobe has announced enhancements to its analytics and segmentation tool ‘Adobe Discover’, which is part of its Digital Marketing Suite. The new features include cross-visit analytics. The new analytics allow the user to trace the customer journey over multiple visits on an individual brand’s or product’s sites, giving the marketer a more complete view of the overall ... Read More »