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Acxiom Appoints Jeremy Allen as President of Marketing Services

Allen will manage and “reinvigorate” the company’s marketing services, a $445 million division, Acxiom said in a statement. Allen has more than two decades of enterprise marketing experience in leadership roles at Nielsen and McKinsey. In his most recent position as executive vice president of the marketing effectiveness division, he led turnaround revenue growth in three years. Allen earned a ... Read More »

Acxiom’s LiveRamp Hires Luke McGuinness as Head of Data Partnerships

McGuinness Appointment Signals Strong Momentum for LiveRamp, Further Supports Onboarding Capabilities and Data-Driven Marketing Growth and Adoption LiveRamp™, an Acxiom® company, announced it has hired Luke McGuinness as head of Data Partnerships. In this role, he will broaden LiveRamp’s network of partners and help companies successfully onboard their data assets into the marketing ecosystem. McGuinness–an experienced leader in business development ... Read More »

Acxiom Unveils Powerful, Next-Generation Marketing Capabilities

Company Relaunches Digital Impact, its Email and Cross-Channel Marketing Business as Acxiom Impact, an Advanced Marketing Offering Specifically Designed to Meet the Unique Needs of Sophisticated Enterprise Marketers Acxiom® announced the relaunch of Digital Impact, Acxiom’s email and cross-channel marketing platform and services business, under the new name Acxiom Impact™.  The relaunch reflects a new platform release and improved services specifically ... Read More »

Acxiom Launches LiveRamp Connect across Australia & New Zealand

Connects the Digital Marketing Ecosystem Acxiom a customer data solutions and marketing services company, acquired privately held San Francisco based LiveRamp in 2014, the leading service for onboarding customer data into digital marketing applications, for approximately $310 million. Together, Acxiom and LiveRamp became the industry-leading solution for bringing offline customer data online accelerating Acxiom’s vision of a connected ecosystem that delivers ... Read More »

Acxiom Corp. Sells IT Business for $190 million

Acxiom, an enterprise data, analytics and software-as-a-service company, announced that it has entered into a definitive agreement to sell its IT Infrastructure Management business (Acxiom IT) to Charlesbank Capital Partners and M/C Partners for total cash consideration of up to $190 million. The sale is expected to close in the second quarter of fiscal 2016, following the satisfaction of regulatory ... Read More »

Acxiom Appoints Rick Erwin as President and General Manager of Audience Solutions

Acxiom® announced the appointment of Rick Erwin as President and General Manager of Audience Solutions, a newly formed division comprised of the Company’s Data and Decision Sciences assets. With over two decades of marketing services experience, Erwin, a leading voice in the field of data-driven marketing, will be responsible for driving the strategy, growth and profitability of Acxiom’s industry-leading data ... Read More »

Acxiom Selected by GlobeOne for Database Solution

GlobeOne ®, LLC, a financial technology company collaborating with a network of financial institutions around the world, has selected Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company to develop a database and processing platform to collect, process, calculate and return data to partner banks in the GlobeOne network. GlobeOne, founded by a community of socially conscious entrepreneurs with experience in the ... Read More »

Acxiom Merges AOS, LiveRamp Go; Launches New Data ‘On-Boarding’ Tech

Acxiom, a data management platform (DMP), announced the launch of LiveRamp Connect, the company’s revamped data “on-boarding” solution that combines the best bits of Acxiom’s AOS (Audience Operating System) and LiveRamp’s Go ad tech connections. The move comes nearly one year after Acxiom acquired LiveRamp for $310 million. At the time of the acquisition, Acxiom was integrated with about 30 marketing platform. ... Read More »

Datalogix and LiveRamp Sign Multi-Year Agreement

LiveRamp, an Acxiom company, and Datalogix announced an expansion of their partnership, which now runs through the end of 2017. Under the terms of the agreement, Datalogix will continue to leverage LiveRamp as an important partner for data onboarding services used to connect its syndicated and custom segments and its clients’ first-party data assets to digital media.  “LiveRamp has been ... Read More »

Acxiom Announces Resignation of Chief Revenue Officer

Acxiom® announced that Nada Stirratt will step down as Chief Revenue Officer to pursue other opportunities.  Ms. Stirratt’s resignation is effective March 31, 2015, the end of the Company’s current fiscal year. Until that time, she will assist the Company in the transitioning of her responsibilities. Ms. Stirratt joined Acxiom in 2012 as Chief Revenue Officer and Executive Vice President. ... Read More »

Acxiom Hires Key Executives

Appoints Recognized Leading Executives to Drive Growth of Global Analytics and Consulting Business, and Award-Winning Digital Impact;  New leader for West Coast Also Named Acxiom® announced three strategic hires, further strengthening its executive bench. Peter Davis joins as group vice president, global consulting and analytics.  He joins Acxiom from BCG consulting and also served as an advisor for McKinsey. Additionally, ... Read More »

Acxiom and Weibo Launch Big Data Marketing Platform “Audience Onboard”

New Platform Helps Advertisers Unleash the Value of First Party Data to Improve Audience Reach Acxiom® announced a strategic partnership with Weibo Corporation (Weibo), China’s leading social media platform.  As part of the relationship, Weibo will leverage the Acxiom Audience Operating System® (AOS ®) to deliver greater digital marketing efficiency to its advertisers in a privacy-compliant way via Acxiom’s data ... Read More »

Acxiom and Hearst Magazines Inks New Deal – Expands Relationship to Bring Marketing Services to the Cloud

Increased Efficiencies and Long-term Competitive Advantages among Key Benefits Acxiom® announced an expanded relationship with long-time client Hearst Magazines, one of the world’s largest magazine media companies. Under the terms of this new agreement, Acxiom will be responsible for bringing Hearst Magazines’ marketing services platform to the cloud. Acxiom will lead the migration of Hearst’s database hardware and software to Amazon ... Read More »

Acxiom and Starcom Mediavest Group in European Partnership

Acxiom® announced it has signed a European-wide partnership with Starcom Mediavest Group (SMG), the number one ranked global media network, which will see both organizations working closer together and sharing data assets to be able to deliver increased value to their respective clients, enter new territories and connect digital and physical identifiers. The deal, which is part of a wider global agreement ... Read More »

Acxiom and DMG Announce A Strategic Alliance

DMG Solutions, a veteran player in the multicultural media/marketing space, and Acxiom®, an enterprise data, analytics and software-as-a-service company, have entered into an agreement to launch a full suite of data-driven services under the “DMG powered by AOS™ (Audience Operating System™)” umbrella. AOS –Acxiom’s proprietary tool created to address the marketing disconnect by accomplishing true 1 to 1 marketing at ... Read More »