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Asia Pacific Technology Predictions: 2014

Asia Pacific Technology Spending Will Increase 4% In 2014: Economic challenges will remain in 2014 as the global economy continues its unsteady rebound, but the regional tech market will demonstrate resilience. Forrester expects IT spending in Asia Pacific to fare slightly better in 2014, with regionwide growth of 4%; the regional growth rate reaches 6% if we exclude Japan.

The Age Of The Customer Will Be At The Center Of The Most Fundamental Technology Trends:  Forrester sees empowered customers disrupting every industry where the only sustainable competitive advantage is knowledge of and engagement with customers. Companies that are customer-obsessed will have the best chance of success across technologies and organizational requirements.

Technology Management Is Rapidly Branching Out From Being The Sole.  Purview Of The CIO: As the age of the customer gains momentum, senior business leaders are increasingly spending their own budgets on technology and influencing IT budgets. CIO success in 2014 and beyond will depend on how well they can engage business leaders, primarily in customer-facing sales and marketing roles.

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Source: Forrester Research

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