Home » Company » Alibaba » Alibaba Restructures 0nline Advertising Divisions

Alibaba Restructures 0nline Advertising Divisions

Alibaba Group announced the return of Alimama, an ad exchange platform launched by Alibaba in 2007, to cover wireless advertising for the company’s online platforms including the consumer-focused Taobao.

Alimama will also merge with Taobao Alliance, an affiliate advertising program of Taobao which currently provides ad services for the platform. Taobao Alliance will reportedly continue as a business line on the Alimama platform.

The Alimama platform will contain three main components: Taoke, the affiliate advertising service of Taobao Alliance, display advertising available via Alibaba’s shopping search engine eTao’s TANX (Taobao Ad Network & eXchange), and a newly-established mobile ad union service.

Business Strategies Group Hong Kong  –  www.bsga.com

Leave a Reply