BIIA member Apptus surveyed more than 500 UK consumers about their current experiences of online shopping and the experience they expect to receive. Here are three statistics APptus found interesting:
- 88% have favourite websites that they use all the time because they have had a positive online shopping experience with them
- 57% will give up on a bad website and take their trade elsewhere
- 63% of online shoppers are more loyal to online stores that ‘remember’ them
If you would like to see the survey in full and/or have an interest in speaking to one of Apptus’s experts on the subjects, get in touch.